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Marketing Executive - Communications


Posted 13/02/2024

£27,979 - £32,982 per annum

Top Reasons to Apply
  1. Cardiff Met is a global university with an extensive network of global delivery partners, offices, students, and alumni around the world.
  2. We are seeking a Marketing Executive - Communications at ZERO2FIVE Food Industry Centre who will support the marketing function and directly support the Head of Marketing.
  3. We are offering flexible and remote working opportunities.
Job Description

This role is within the Commercial and Marketing Team at ZERO2FIVE Food Industry Centre. This role will support the marketing function and directly support the Head of Marketing. This marketing role will be involved in many different projects and activities to support the Head of Marketing, the Marketing Team, and the wider ZERO2FIVE Team. The role will also contribute to other teams within ZERO2FIVE, such as the Food and Drink Research Unit.

Key responsibilities:

The role will offer day-to-day support to both the Commercial and Marketing team as well as other departments within ZERO2FIVE, Food Innovation Wales external partners and clients.

  • The role will be responsible for Collating content for social media, web updates, newsletters and press releases and liaising with ZERO2FIVE departments and Food Innovation Wales partners to gather news and testimonials.
  • Undertaking desktop and online market research to support the Head of Marketing, Commercial and Marketing Director and wider ZERO2FIVE teams with client market insights and trend reports.
  • Undertaking research projects to support the wider teams understanding of external news and policy updates and sharing this information via email/ at communication meetings.
  • Creating and running email campaigns, using Mailchimp data to target them effectively. Additionally, the role will update Mailchimp with new data and extract reports for the Head of Marketing and Commercial and Marketing Director and where appropriate, make suggestions for improvements.
  • Support the Marketing Team, Research Team and all other departments within ZERO2FIVE with timely web updates and improvements ensuring content is translated and meets wider University requirements.
  • Collate monthly reports relating to social media activities analysing reach, engagement and followers. Reports will be provided to the Head of Marketing and Commercial and Marketing Director as part of evaluation and planning.
  • Supporting the Marketing Team, wider ZERO2FIVE teams and Food Innovation Wales partners with the organisation of events such as the UKAFP conference, industry events, technical and commercial workshops for clients and meetings with both Welsh Government, clients and other key stakeholders.
  • Keeping track of all current collateral, liaising across teams to ensure all have collateral and suitable presentations for events and meetings.
  • Promote, maintain and improve the Food Innovation Wales online directory, reporting to the Head of Marketing on key metrics such as the number of current companies, cross checking against ZERO2FIVE’s company database to ensure we are reaching as many companies as possible.
  • Maintaining ZERO2FIVE’s databases and other sources of market intelligence as a resource for business development and commercial knowledge.
  • Be a point of contact for queries relating to data (e.g., external queries from companies regarding directory listings; queries from external stakeholders including Welsh Government and internal queries from colleagues).
  • Liaising with ZERO2FIVE teams and Food Innovation Wales partners to create video or graphic content for social media and web use.

Why join Cardiff Metropolitan University?

In 2020, the University was named The Sunday Times ‘Welsh University of the Year 2021’; in 2021 it became the Times Higher Education ‘UK and Ireland University of the Year 2022’; and in 2022 it was ranked the top university in the UK in the People and Planet Green League.

In addition, the University offers highly competitive terms and conditions including:

  • Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days (pro rata if part time).
  • Membership of the Local Government Pension Scheme with generous contributions.
  • Flexible and remote working opportunities.
  • Excellent family friendly policies.
  • Award winning sports and fitness facilities with subsidised membership, plus subsidised physiotherapy/complementary therapy/sports massage.
  • Access to all library facilities.
  • Salary sacrifice schemes including cycle to work.
  • Free family access to our independent specialist wellbeing support provider, Health Assured.

Cardiff Metropolitan University
Company Information

Cardiff Metropolitan University delivers professionally recognised degrees, together with impactful research and innovation, in art and design, business and management, education and public services, sport and health sciences, and technologies and engineering.

As a driver of education and social transformation, we work with purpose to ensure that every student can realise their full potential to their own and future generations. We are a catalyst for innovation and the economy, and a key contributor to inclusive and sustainable growth both nationally and internationally.

A collaborative and compassionate community, our values of creativity, diversity, freedom and innovation are lived through the behaviours of our staff and students; by our leadership, trust, courage and accountability to each other, and to our partners.

Key Facts
  • Head Office:

    Cardiff Metropolitan University, Llandaff Campus, Western Avenue, Cardiff, CF5 2YB.

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