Senior Sales Manager

We are currently working in partnership with a renowned Commercial Dealership based in the Cardiff area, who are seeking a Senior Sales Leader, to head up the sales of commercial vehicles. This role will specifically focus on one business line, with a goal to build long term commercial partnerships and to increase sales. The suitable candidate will have extensive experience of working within a commercial dealership at a Senior Managerial level and will bring expertise and knowledge of effective sales techniques and strategic sales growth business development.

This well-established business offers a fantastic renumeration along with a great working environment and the opportunity to work of a prestigious brand.

Salary and benefits package:

• Annual Salary: £65,000 - £75,000 p/a
• Annual Bonus: OTE Bonus £20,000 p/a
• Profit Share: % Quarterly Profit Share bonus depending on divisions performance
• Vehicle: Company Vehicle or Car Allowance
• Additional Benefits: Laptop, Mobile Phone, Private Health Care
• Location: Cardiff
• Hours: Full time, some flexibility require due to the nature of the role
• Pension: Enrolment pension from day one

Duties and Responsibilities

• Develop and implement a robust van sales strategy aligned with our business objectives.
• Achieve targets for volume, revenue, and margin across new and used van sales
• Lead major deals and manage key accounts personally.
• Utilize KPIs to monitor performance and implement corrective measures as needed.
• Lead, coach, and develop the van sales team to maximize their performance.
• Foster a high-energy and high-performance culture with clear accountability.
• Manage recruitment, onboarding, and training of sales personnel.
• Conduct regular performance reviews and address underperformance decisively.
• Build and maintain strong relationships with key fleet customers and local businesses.
• Ensure an exceptional customer experience across all touchpoints.
• Stay ahead of competitor activity and market trends to maintain a competitive edge.
• Maintain control over the sales pipeline, order bank, and stock turnover.
• Implement dynamic pricing strategies for used stock and drive disciplined CRM usage.
• Oversee budgets, pricing strategies, and cost controls to drive profitability.
• Provide accurate sales forecasts and reports to senior leadership.

Required Skills & Qualifications

• Proven track record in automotive or LCV sales leadership.
• Strong commercial acumen with a history of achieving sales targets.
• Experience in managing and developing high-performing teams.
• Excellent negotiation, communication, and influencing skills.
• Data-driven approach with strong analytical capabilities.
• Desirable: Experience in a franchised dealership environment and strong fleet sales management.

How to Apply:

To apply for this Senior Sales Leader position, please submit your CV detailing your relevant experience and why you are the best fit for this role.