We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide.
Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun.