Delegate Sales Executive

Full Time
Job Sector:
South Wales
Salary description:
Start Date:
Job Ref:

Delegate Sales Executive
£18k - £20k per annum + competitive bonus structure
Full-time, Monday to Friday
3 month FTC, view to go permanent

Our client are searching for an experienced Sales Executive, to join their modern and vibrant offices in East Cardiff. The post holder will sell delegate places at our client's conferences, generating revenue and volumes and help achieve the overall financial targets of each event. The delegate sales executive will be responsible for making outbound sales calls and emails to leads provided by the marketing manager; converting as many of them as possible into paying delegates, and registering them on to the booking system. The role also involves building contact lists for marketing and sales purposes, as well as providing a degree of ad hoc administrative support to our client's marketing team and the Business Development Manager.

Telephone sales
•Conducting a telesales campaign (contacting prospective conference delegates by telephone and converting them into paying attendees where possible)
•Closing sales and achieving sales targets as appropriate, in line with agreed objectives
•Building a sales pipeline and reporting this back to the marketing manager and head of conferences
•Receiving and absorbing sales briefs delivered by the production and marketing teams, making sure everything is understood and that any queries are raised and explained
•Handling objections and digging deeper in conversations with contacts, sourcing new leads and adding these into the campaign
•Seeking and recording reasons for any declines and reporting these back to the marketing manager
•Attempting to speak to every prospect by telephone and following up with an email only if repeated attempts are unsuccessful
•Reporting key performance figures to the management team
•Logging all calls and details of conversations in Salesforce; using this resource as your primary driver of activity
•Meeting pre-agreed daily call volume and length targets
•Building relationships with key companies in the various industries served by our client and treating these as key accounts, nurturing them to maximise delegate attendance at conferences
Data building
•Working with the marketing team to grow, code and cleanse our client's database and help to meet the annual target on database growth
•When requested, building lists of contact details for prospective delegates by searching the Internet and other media; verifying these by telephone and adding them to the database
•Occasionally attending events run by our client's competitors in order to source new leads and generate sales opportunities for the business
•Participating in weekly team meetings and reporting observations to help focus team priorities
•Making suggestions for new products or services, informed by regular communication with market players
•Identifying leads who could be upsold to sponsorship packages and passing them on to the business development manager; helping to nurture these leads if required
•Attending our client's conferences where possible/requested and assisting with on-site administrative matters, as well as networking with your contacts and prospects face-to-face
•Working closely with the head of conferences and the production and marketing teams to build an understanding of the target audience/prospects for our client's portfolio of products
•Suggesting new ways to improve our client's offering, presence and brand image, both online and at events
•Identifying opportunities to sell other services to the head of conferences and the MD where appropriate
•Supporting our client's group by attending occasional client parties and contributing ideas in cross-divisional meetings
•Providing ad-hoc administrative support as requested by your line manager
•Ensuring you apply rigorous quality control to every communication you have with the market
•Maintaining a cheery, enthusiastic and optimistic demeanour whilst on the phone
•Performing any other duties deemed necessary by your line manager
•Adhering to the company Health and Safety and Equality and Diversity policies, and complying with all HR policies and procedures


•Educated to GCE 'A' Level or equivalent
•Commercial awareness and acumen
•A broad understanding of current affairs
•Experience in a customer-facing role
•Experience of using the telephone to conduct business
•Experience of inputting / recording data and reporting progress
•Experience of working to tight deadlines in a fast-paced environment.
•A first-rate telephone manner
•Excellent written and verbal communication skills.
•Sales and negotiation skills
•Excellent time management and organisation skills
•Excellent problem-solving skills
•Ability to interface with people at all levels within an organisation
•IT literate - MS Word, Excel,
•PowerPoint, databases
•Excellent interpersonal and people skills.
•Problem-solving skills and the ability to use initiative.
•Excellent skills in logical thinking and application.

•Bachelor's degree
•Sector knowledge in infrastructure, transport, local government and/or public policy
•Knowledge of Salesforce, Eventsforce, Word Press
•Experience of telephone-based sales
•Experience of building a customer database
•Experience of Internet-based research
•Proven ability to sell products and services to customers in a B2B environment
•Proven ability to meet commercial targets

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St David Recruitment Services is an Employment Agency providing work-finding services to our clients, candidates and work-seekers. Our Company must process personal data so that we can provide these services and in doing so, the Company acts as a Data Controller.
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