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Marketing Executive - Cardiff

Contract, Temporary
Full Time
Job Sector:
Marketing / Media / PR / Events
South Wales
Salary description:
£22, 000 - £25, 000 pa
Start Date:
Pelican Feminine Healthcare Limited
Job Ref:

Marketing Executive
12 month FTC


The Marketing Executive will support the Senior Marketing Manager.  The role is key to enabling the continued success of the Pelican Feminine Healthcare marketing activity and to enable further strategy developments to achieve company objectives.

The Marketing Executive is responsible for creating, developing and implementing marketing plans in accordance with the Senior Marketing Manager.

KEY ACTIVITIES - Duties and responsibilities

Developing and maintaining core product, customer and market understanding

  • Develop an excellent clinical understanding of the procedures and functionality of the product portfolio and the key dynamics of the markets in which the portfolio target

Events and Exhibition coordination

  • Assist in the development, co-ordination and promotion of all events and exhibitions for sales and marketing teams.
  • Plan meetings and trade shows by identifying, assembling and co-ordinating requirements; establishing contacts; developing schedules and assignments; co-ordinating mailing lists.

Customer Communications: Digital and Print

  • Assist with our range of Social Media channels.
  • Assist with updates to the Pelican Feminine Healthcare website.
  • Assist with the creation of content plans (blogs, social media).
  • Assist with Pelican Feminine Healthcare e-mail marketing, marketing to prospects and existing customer base.
  • Assist with the development of advertising campaigns and analysing their performance.

Marketing collateral production and inventory management 

  • Assist with the production of all marketing materials.
  • Keep promotional materials ready by coordinating requirements; inventorying stock; placing orders for promotional items.
  • Support sales team by providing new product information and other sales tools as and when required.

Internal and External Customer Service

  • Provide service excellence through all methods of contact with colleagues and customers

Research, Planning and Reporting

  • Conduct research into competitor products by identifying and evaluating product characteristics, market share, price and advertising; maintaining research databases.
  • Actively use market research/industry information to influence campaign development
  • Assist in the development of marketing materials/promotional aids and new campaigns and all forms of activity to support the planning and implementation a new product launch.
  • Evaluate and report on marketing campaigns

Brand Governance

  • Ensure the corporate identity is maintained and used within guidelines at all times.

Company policy and procedures

  • To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible.
  • To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s’ Health and Safety policy.
  • To adhere to the company’s Quality policy and Environmental policy.
  • Ensure all marketing communications, including on and off line, adhere to data protection legislation
  • To undertake other duties as may be reasonably required.

KEY SKILLS: technical knowledge, skills, experience and qualification


  • Educated to HND/Degree level or previous experience in a similar role with a demonstrable track record.
  • Excellent written and verbal communication skills.
  • Good interpersonal and presentation skills.
  • Good time management and planning skills.
  • Ability to meet multiple project deadlines and demonstrate good attention to detail.
  • Ability to drive.
  • Proficient in Excel, PowerPoint, Word and Publisher
  • Familiarisation with range of digital, design platforms (photoshop, InDesign, Hootsuite, WordPress) and marketing automation platforms (including but not limited to, Mailchimp, survey monkey)
  • Will include some out of hours work and some weekend working.


  • Previous experience in a B2B and B2C marketing environment

(Below is a list of some core competencies, not all of these will apply to a particular job role, please remove the competencies that do not apply.  Note the definition beside each competency is a guide and depending on the level and type of job role the post holder may be required to operate at a more senior / technical level than outlined below)

  • Creativity – Produces creative and original ideas and solutions.  Likes to find and explore new ways of doing things.  Comes up with alternative possibilities and options
  • Problem solving – Generates and promotes solutions.  Sees clearly which is the best way forward.  Able to make decisions and commitments within appropriate time frame.
  • Resilience – Can work under pressure, remains calm, thinks clearly and manages emotion under pressure. Addresses issues without being aggressive or controlling and can easily bounce back from setbacks. Is open to feedback and doesn’t dwell on past events.
  • Networking – Feels relaxed about relating to people and soon forges and builds relationships.  Works well in an environment of mutual support and information sharing.  Is not afraid to direct people or ask for their help.
  • Team Working – Enjoys participating in group activities and likes to work in close proximity with other people.  Is ready to collaborate with and support others and is willing to co-operate and compromise for the overall good.
  • Supporting Others – Enjoys supporting other people and is prone to getting involved and trying to help them when they have problems. Is comfortable to contribute to joint endeavours and enjoys team work.  Is willing to let other people depend on them.
  • Following Directions – Is motivated to accept and comply with standards and instructions and has a strong conscience about delivering what is promised or expected.  Doesn’t like letting people down and works productively in cooperation with, and support of others.
  • Analytical – Enjoys analysing qualitative data but also considers quantitative and seeks to identify and explore they key elements in information before making commitments.  Tends to like to use facts and figures when planning and reporting and is concerned about accuracy and detail
  • Information Gathering – Enjoys dealing with and refers to factual data.  Likes to be well informed and drills down into details.  Prefers to access wide range of information and opinion before making decisions and when solving problems.
  • Planning and Organising – Thinks things through well in advance and maps out future activities, taking the key stages and requirements into account.  Likes to monitor to ensure that things are implemented and delivered effectively
  • Quality Orientation – Is precise, pays attention to details, checks things and ties up ‘loose ends’.  Has a strong conscience about getting things right and seeks to ensure that decisions and solutions do not involve undue risk, adheres to policy and standards.
  • Oral Communication – Talks readily and confidently to people, expressing themselves with obvious ease.  Speak out and makes themselves heard, often playing a leading and influential role in debate and discussion.

With whom, nature and purpose of contact


  • Marketing Manager, Sales team, Customer Service, Supply Chain and Warehouse.


  • Trade associations, suppliers, charitable organisations, customers


  • Travel Requirements. Mainland UK, Northern Ireland and Europe. 

Company Description

About us:

Pelican Feminine Healthcare is a family owned Company manufacturing and supplying medical devices, based in Llanishen, Cardiff and employing approximately 40 people. Our customers range from large to small, ranging from individual GP surgeries to NHS Trusts and Local Health Boards.

Mission Statement

Pelican Feminine Healthcare aim to be the market leading feminine healthcare brand, providing world class single-use medical products and excellence of service.

Our daily work and customer/colleague relationships always reflect our core values:

• Quality
• Service
• Trust
• Innovation
• Value
• Integrity

Quality Assurance

Delivering market-leading innovations to the highest quality standards is reinforced by stringent monitoring of manufacturing processes with over 15,000 quality control checks performed annually and across Pelican Feminine Healthcare.

The company is focused on providing quality products, manufactured to the highest standards, using superior medical grade materials and continuous improvement is the hallmark of Pelican’s activities.

'Committed to providing quality products, manufactured to the highest standards.'

Closing Date:

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